Posts about #buccalfatremoval — a cosmetic procedure that removes fat in the cheek hollows to give the face a more sharply contoured appearance — have recently topped almost 140 million views on TikTok alone. The topic is also hot on Instagram, Twitter, and Facebook, fueled in part by a slew of unconfirmed rumors about celebrities who’ve done it, including Sophie Turner, Bella Hadid, Zoe Kravitz, Dove Cameron, and Lea Michele. No wonder this cheek-thinning procedure is also nicknamed “Hollywood cheek.” Buccal fat pads rest between your jaw bones and your cheekbones and help create the shape of your face, per Cleveland Clinic. In-office cosmetic procedures to remove the buccal fat pads can help to emphasize the bone structure in your face by making your cheekbones look more prominent. Read on to find out what else you need to know about buccal fat removal. When people get buccal fat removed, their goal is to thin the cheeks and make the bone structure in the face look more pronounced, according to the American Society of Plastic Surgeons. Also called cheek reduction, this type of plastic surgery helps emphasize the contours of the jaw bone and cheek bones. “Patients seeking out this procedure are often looking for a slimmer jawline and reduced fullness in the cheeks,” says Mohiba Tareen, MD, medical director and founder of Tareen Dermatology in Roseville, Minnesota. “The benefits are a more contoured face.” To do this work, a plastic surgeon makes a small incision on the inside of the mouth on both sides of the face to access the buccal fat pads. Then the surgeon presses on the pads to expose more of this fat tissue and make it easier to cut out and remove either all of the buccal fat pads or a portion of them. After this, the surgeon will place sutures to heal the incision, which may be dissolvable or may require a follow-up visit for removal. And if your goal is to achieve results that still look somewhat natural, you may be a better candidate for this procedure if you have a rounder face than if you naturally have a long, thin face. That’s because removing fat on a face that’s naturally thin can make people look unnaturally hollowed out, says Joshua Zeichner, MD, director of cosmetic and clinical research in the department of dermatology at Mount Sinai Hospital in New York City. This cosmetic procedure is also a better option for younger adults, Dr. Zeichner adds. That’s because middle-aged and older adults naturally lose fat in this part of the face and are less likely to achieve the results they seek by removing buccal fat. “The procedure gives the face a more gaunt appearance, which many people prefer when they are in their twenties or thirties,” Zeichner says. “However, with age, in the forties, fifties, and above, the face naturally loses its fat. People who have had this procedure tend to develop a skeletonized appearance, much more so than people who left their buccal fat pads alone.” In fact, many of the patients who undergo buccal fat removal come in later in life for injectable filler procedures to restore volume in the very area where they previously had buccal fat removed, Zeichner says. This happens in everyone, but may be most prominent in people who are thin to begin with. As with any surgical procedure, there are risks. Some risks that can happen with buccal fat removal include:

Infection at the incision siteInjury to facial nerves or salivary duct injuryNumbness or sensation changesAsymmetry

You should contact your healthcare provider if you experience excessive bleeding, a fever or any other signs of infection, any changes in your sense of taste, or any signs of asymmetry in your face that might mean you’re not healing properly. While buccal fat removal is generally considered safe, rare serious complications can include shortness of breath, chest pain, or an abnormal heartbeat. If you notice any of these symptoms, immediately seek medical attention or call 911. Many of Tareen’s patients opt for facial injections containing onabotulinumtoxinA (Botox) or abobotulinumtoxinA (Dysport), Tareen adds. When injected into the masseter muscles that run along the cheek and jaw on the sides of the face, this can help create a more sculpted appearance. Others opt for hyaluronic acid facial fillers to define the jaw line and lift the cheek to give an illusion of fullness in that area. “There are very few risks involved in injectables versus surgery if performed by board-certified dermatologist or plastic surgeon,” Tareen says. You can find a qualified surgeon by city, state, or country on the American Society of Plastic Surgeons website.