In a man’s chart, the placement of Venus determines the type of woman he is attracted to. In a woman’s chart, Venus determines her view of femininity, as well as how she expresses her feminine qualities. Venus represents love, sensuality, romance, beauty, affection and social appeal. Its placement in your natal chart provides insight into what you are attracted to in a partner as well as what type of person is attracted to you. Aries The Venus in Aries individual attracts love by being confident, spontaneous and bold. Both males and females of this Venus sign enjoy the chase involved during courtship and become even more persistent when the object of his or her affection plays hard to get. The person who has Venus in Aries enjoys making the first move in a love relationship. Mars, the ruling planet of Aries, rules beginnings so this person is particularly exciting during the beginning stages of a relationship; he or she has a lot of passion and loves adventure. The relationship must remain exciting and challenging, however, in order to keep the Venus in Aries person’s interest. The man who has Venus in Aries is attracted to women who are assertive, feisty and free-spirited. His ideal woman is energetic and independent. He needs a woman who has her own interests and is not too dependent on him.